Guest lecture in the Marketing / Sales / Media master's program

What skills do employees in sales need? Thomas Nimsgern, Vice President Sales and Head of Sales at Kessel AG, answered this question in a guest lecture which he held in the Marketing / Sales / Media master's program at THI Business School. He presented his field of activity and explained the company's strategy in digitizing marketing, sales and service. The presentation was part of a seminar held by Petra Scherer, lecturer at THI Business School.

Lectures like this one by representatives from industry are integral part of all degree programs at THI Business School.