Prof. Dr. Lars Fend

Room: A231
Subject Area: International Retail Management, Marketing and Quantitative Methods

Research

  • Projects in industry/with service providers (selection): Bayer AG, Daimler AG, European Patent Office (EPA), MTU Aero Engines AG, Munich Re, Siemens AG, Wincor Nixdorf International GmbH.
  • Projects in retail (selection): Aldi GmbH & Co. KG, Kerpen, Bundesverband deutscher Heimwerker-, Bau- und Gartenfachmärkte e.V. (BHB e.V.), C&A Mode KG, Celesio AG, Migros AG, Rewe AG, Superquinn (Ireland), Tesco plc (UK).
  • Research project on "Positive work institutions, humour and subjective well-being" in collaboration with LMU Munich, presented at the First World Congress on Positive Psychology 2009, Philadelphia, US.

Vita

Career

  • Since 2006: Professor at THI Business School
  • 2008-2010: Head of Program International Retail Management, THI
  • 2005-2006: Director of Sales & Marketing at a&o iTec (turnover > € 100 million) (management buy-out of Siemens Business Services GmbH & Co. OHG)
  • 2001-2005: Management consultant with Siemens AG, Siemens Business Services GmbH & Co. OHG, focus: strategy and organisation consulting, increasing company value
  • 1997-2000: Head of the research groups "Industrial Marketing" and "Retail Marketing & E-Commerce" at the Institute of Marketing, LMU Munich
  • 1995-2000: Research assistant at the Institute of Marketing, service, retail and investment goods marketing seminar at the chair held by Prof. Dr. Anton Meyer, LMU Munich
  • 1991-1994: Student assistant at the retail and distribution seminar, chair held by Prof. Dr. Lothar Müller-Hagedorn, University of Cologne

Academic background

  • Doctor of Economics (Dr. oec. publ.): doctorate at LMU Munich, dissertation: Far-reaching change processes in retail companies; doctorate: Dr. oec. publ.
  • Psychologist for Positive Psychology (MSc): Master's degree at the University of East London, UK: Master of Science in Applied Positive Psychology
  • Diplom-Kaufmann (Dipl.-Kfm.): Degree in business management at the University of Cologne and Dublin City University (Ireland), focus areas: retail and distribution, marketing, business and social psychology; degree: Dipl.-Kfm.